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PechaKucha | It’s OK Not to Start With User Research

If this talk sounds blasphemous to you, you are partially right.

Human-centered gospel says that we should always start projects with user research. But there are times when you don’t have to spend time with upfront user research. There are times when you can’t do user research at all! Unfortunately, there are cases where the team already knows the right way to move forward, but they waste money on research blindly, just because that popular Medium article says so.

In this short talk I will show how the nature of your problem calls for different, unique approaches to user research – which may include no research to begin with. I will use the Cynefin framework to discuss how the complexity of your problem impacts your timing, team structure, and the methods you use for research.

Aras Bilgen
Design Consultant / Trainer