In 2020 80% of organisations will be using chatbots. It’s predicted that banks can automate 90% of customer interactions. Chatbots are coming! They’re changing the way people interact with digital services. It’s our job to make sure this change is for the better.
Where can we use chatbots to solve customer needs? How do we identify journeys to automate? Where should we start? We’ll discuss research methods to identify the customer journeys that can be solved through chat.
How do you prototype a conversation? Should we wireframe chatbot interactions? How do we phrase questions and build conversations?
We’ll talk through the research methods to test conversations with customers. This session will dive into the quick and easy ways to get conversational concepts in front of customers.