Talk | Layering Internal Marketing: Strategizing and Evangelizing UX Research Insights like a Pro

Despite the clear value in informing product and advocating for our customers, UX Research (UXR) tends to have a lot to prove within most companies. Whether it’s our value, knowledge, or definition, there are gaps in knowledge about UXR that need to be filled.

Not only that, but we have a lot to share that will make our company smarter. We want to be sure that our insights are heard.

With zero marketing experience, I (alongside our UX Research team) took a stab at rebranding and marketing our UX Research (UXR) team with sincere intention. Collecting lessons and dodging roadblocks along the way, we tested and evolved different methods set out to evangelize UX Research insights, share findings between teams, define and demystify UX Research and prove value for UXR throughout the company. The UX Research team built out the strategies, and Research Operations handled implementation. What does that even look like? I’ll tell you.

Molly Fargotstein-Sanders
Associate Research Operations Manager at Mailchimp