This year’s theme focusses on the creative part of UX research. UX research is a ﬁeld born in academia, but most UX researchers work in the creative ﬁeld functioning as a bridge between technology and people. In our increasingly fast and agile working environments we need to be even more creative to deliver solid research.
We aim to provide an open environment, where we can learn from fellow user researchers and be inspired.
Let’s celebrate creativity together!