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Aras Bilgen
Design Consultant / Trainer

Aras helps designers, product teams, and executives with using human-centric approaches in product development.

He set up and grew many successful design teams that created popular user experiences. He led the experience design and front-end development teams at Garanti BBVA, managed the digital product teams at Lolaflora and monitise, and worked as a UX planner at Intel. His clients include Visa, eBay, Unilever, and Huawei. The products he worked on are used by more than 160 million users worldwide. His book on making research a habit in product teams is scheduled for a 2020 release from O’Reilly.

Aras holds a Masters degree from Georgia Institute of Technology and a Bachelors degree from Bilkent University. He carried out academic research projects at Lancaster University and Microsoft Research Cambridge. He currently teaches design courses at Medipol University, and Kadir Has University. He is an avid cook and drives his colleagues nuts by winning all food-related trivia games.

PechaKucha | It’s OK Not to Start With User Research

If this talk sounds blasphemous to you, you are partially right.

Human-centered gospel says that we should always start projects with user research. But there are times when you don’t have to spend time with upfront user research. There are times when you can’t do user research at all! Unfortunately, there are cases where the team already knows the right way to move forward, but they waste money on research blindly, just because that popular Medium article says so.

In this short talk I will show how the nature of your problem calls for different, unique approaches to user research - which may include no research to begin with. I will use the Cynefin framework to discuss how the complexity of your problem impacts your timing, team structure, and the methods you use for research.

Aras Bilgen
Design Consultant / Trainer