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Brian Pagán
Founder, Design Coach, & UX Consultant at The Greatness Studio

Brian is an award-winning human experience designer, working over 16 years on digital products in healthcare, blockchain, IoT, and fintech. He’s worked for companies like Philips, Volvo, TribalDDB, Gucci, KLM, GeoIQ, NN, and Beeline. His specialities include content strategy, behavioral design, and interactive prototyping.

Brian’s Humanistic design practice includes techniques from acting & psychology, plus he’s given talks & classes in 11 countries.

Workshop 5 | Acting Techniques for Empathic Interviewing

More than ever, people search for meaningful experiences to address their latent needs & emotions. But standard methods often stop just short of this depth of understanding. Since actors connect with human emotion through empathy, what if we would do the same to understand people’s needs?

Key-takeaways workshop

Research is scientific, but there’s an art to it as well. In this workshop, we’ll explore the artistic, creative side of interviewing using techniques from theatre & film acting.

We’ll go through a series of exercises together for:

  • Emotional literacy
  • Body awareness
  • Centering
  • Nonjudgmental observation
  • Emotional personalization
Brian Pagán
Founder, Design Coach, & UX Consultant at The Greatness Studio