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Caroline Jarrett
Artificial Intelligence Feasibility Investigator at Effortmark Ltd

Caroline is the forms specialist. She founded her business Effortmark Ltd in 1994 to allow her to concentrate on helping organisations to make their forms easier to fill in, and to make business processes more effective.

She helps teams to:
• find out about their users using qualitative and quantitative methods
• learn about best practices in service design, content design and interaction design
• evaluate whether the ideas they’ve found on the internet will work for them
• create, communicate and evaluate their research

Caroline is a beginner at visualisation, and her sketches frequently resemble demented chicken-scratching, so she is keen to learn.

Workshop 1 | Bringing Research Findings to Life through Visualisation

How do you increase engagement, and grab the attention of stakeholders who are just too busy to rock up to a presentation or read a report? We will present how to do that through visualisation, and teach some ‘no skills required’ techniques to use on a real-life research challenge.

Caroline Jarrett
Artificial Intelligence Feasibility Investigator at Effortmark Ltd
Naintara Land (Tara)
Lead User Researcher at Creative Empathy