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Colette-Kolenda at UXinsight
Colette Kolenda
User Researcher at Spotify

Colette Kolenda is a User Researcher at Spotify where she studies how Spotify Free listeners experience and interact with ads while listening to music. As part of a cross-disciplinary team of User Researchers and Data Scientists, she mixes quantitative and qualitative methodologies to enable data-driven product decisions.

Before Spotify, Colette conducted decision-making research in Dan Ariely’s Behavioral Economics Lab at Duke University. She holds a B.S. in Neuroscience from Duke University.

Workshop 3 | How to Effectively & Creatively Mix Methods

Mixed methods research breeds creativity. It forces you to think critically about which methods to use in addition to how and when to combine them. In this way, mixing methods enables you to find new ways of pairing methods to create unique study designs for each research question.

This workshop will cover strategies and frameworks for how to triangulate different methods — including qualitative and quantitative data. To bring these strategies to life, we’ll share an example from Spotify research where we combined a diary study with quantitative, behavioral data to fully understand our users’ experience.

This will be a hands-on session where you get to design your own mixed methods studies. You will be challenged to get creative and decide which methods to mix to gain the deepest understanding of different kinds of research questions. You might even adapt or innovate on existing methods.

Bring your critical thinking, curiosity and playfulness!

Colette Kolenda
User Researcher at Spotify

Talk | Reinventing the Share out: Creatively Sharing Insights @Spotify

Tired of the same old key findings deck in your research share outs?

This talk will highlight four creative approaches I’ve used in my research at Spotify to share insights — museums, websites, podcasts, and souvenirs — to bring stories to life for stakeholders and spark conversations across the company."

Colette Kolenda
User Researcher at Spotify