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Holly Cole
Research and Research Ops Manager

Bio – the just the facts version is that I was born in Texas, dropped out of high school and was a neo-hippie for a good while, eventually went to the University of North Texas and got a degree in Sculpture. Worked in oil and gas and marketing for years. I got involved in the Applied Design Research graduate program at UNT and haven’t looked back. User research was the only thing that doesn’t get boring, that doesn’t get old. People are fascinating and I never get tired of watching and observing people interacting with each other. The shift to turning my observations into internal tools and processes that improve people’s work was seamless for me because it’s still about people but it’s about people I see every day at work.
The most valuable information I can think of about myself is a story about an older friend on a fixed income. She grew up with a pen pal in Australia and has always dreamed of visiting. Posted about it online regularly. So, I sent her there for six weeks a couple of years ago. I’m not a kid from Texas and North Carolina with a huge family. I’m not an artist. I’m not a research leader who has worked for research teams, product teams, marketing teams, and design teams. I’m someone who thinks it’s important to make dreams come true.

Talk | Researching the Repositories: Building a Framework for Leveraging your Research Insights

We'll go over what a research repository is, doing the project itself, results and value propositions, and some of the lessons learned along the way.

Holly Cole
Research and Research Ops Manager
Mark McElhaw
Experience Strategist