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Işinsu Sakalli
UX Researcher at Shopify, Founder of Gamifi

Işınsu is a UX researcher at Shopify where she has the pleasure to meet entrepreneurs and learn about how they run their businesses. Embedded in a product R&D team for over 2 years, she collaborates closely with her multi-disciplinary team and provides insights to inform the discovery and development of new solutions.

Before joining Shopify, Işınsu started as a design coordinator at a 3D virtual reality company, got her Masters of Design at Carleton University, and then created her own motivational design company, Gamifi Inc.

As a super extrovert, she loves exploring the outdoors and playing board games with her friends and family!

Talk | Earning Trust for Impact - Treating your Stakeholders as Users

Disbelieving scientific findings is as old as science itself. Be it about the shape of the earth, evolution, or climate change, the information available is irrelevant when the audience does not trust its source.

Likewise, no matter how rigorous and important our findings are, if our stakeholders don’t trust us, we can’t change their minds and motivate them to act on critical insights.

So what is ‘trust’? What affects it? How can a researcher gain their audience's confidence? Combining my own experience with research on psychology of trust, I will show you the power of viewing your team as users and building strong multidisciplinary relationships. You will learn how to utilize your existing research skills to understand the needs and limitations of your stakeholders, align with their priorities, speak their language, share their struggles, and support their success. By doing so, your will gain their trust and make an impact by shifting their minds and motivating change.

Işinsu Sakalli
UX Researcher at Shopify, Founder of Gamifi