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Vivien Melcher
Vivien Melcher
Research Lead at USEEDS°

Vivien Melcher is Research Lead at USEEDS°, a UX consultancy that supports its customers developing great services and interfaces in a user-centred way.

She early followed her passion for user-centric innovation by studying Psychology with focus on Software Ergonomics and Usability. Since then, she has been working in the area of Human Factors Engineering/UX Research for more than 13 years, leading several innovation projects in diverse industry contexts.

In her current role, she is coordinating strategic Research-Ops activities for a team of 13 Experience Researchers, consults organizations with the implementation of user-centric development processes as well as leading research projects for the development of innovative mobility services and products.

Vivien is part of an initiative that is promoting climate-positive behaviour with methods and tools from marketing and UX (www.m4f.me)