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Willemijn Brouwer
Creativity expert at Creativityⁿ

Willemijn the professional

I have a Bachelors degree in Industrial Design Engineering and Masters degree in Strategic Product Design from the same faculty and university (Delft University of Technology, The Netherlands, Faculty of Industrial Desing Engineering), and a love for creativity, humor and knowledge. Since 2011 I am working as an independent consultant, facilitator and trainer of creativity.

In my experience many creativity experts claim to hold the thruth on creativity and claim the other view is ‘wrong’, while actually their ideas do not oppose but complement each other. I want to create the complete story.’ That is why I made it my mission to Unfold all Dimensions of Creativity. I am currently looking into doing a promotional research as an accelator for this mission.

I also develop business games (yourninedots.com) and I work as a teacher at my old faculty. In this role I also co-develop a new Minor with the working title ‘Connected Creativity’, starting in September 2020.

Willemijn the person

‘I was born in the awesome ’80 (1982). I have brothers. I love to brush my teeth and drink coffee afterward. When I was little I had a cat, I named her Katja, meaning literally Cat-yes, in Dutch. I thought it was a logical name.

I don’t like smartphones. I think I am empathic, but who am I to judge. I read War and Peace from Tolstoy and thereafter read the newest chick-lit from Jill Mansell. In my mid-30’s I have grey hairs but because I’m blond they don’t stand out. I like A-line dresses.

I wish I could play an instrument, without practice. I think I’m funny, which is an aweful thing to say about yourself. Since I have children of my own I cry at every stupid movie when something bad happens to a child. I love games, puzzles, paradoxes and riddles.

I think I am resourceful, flexible and assertive. And I think I’m lucky.’

Keynote | Creativity is Research

I’ll take you on a journey through the history of creativity research. Why do we think about creativity the way we do? What can we learn from creativity researchers of the past that will help us boost our creativity today?

We will see that creativity is not only about ideas and solutions. But also about finding the right problem to solve. Creativity is not about thinking outside the box but about thinking in the right box. Creativity is about being imaginative and connecting that to what you know. It is falling down and getting back up, over and over again, without giving up. Creativity is a search after a search. Creativity is research.

I’ll use the main question: ‘How to do solid UXresearch in a fast and agile world?’ as the returning example in the talk. And I’ll leave the audience with four basic techniques they can use to tap into their creativity.

Willemijn Brouwer
Creativity expert at Creativityⁿ